play phone device-mobile location2 search plus dash down_arrow cross chevron-down chevron-up chevron-left calendar device-camera
01273 433480

Data Privacy 1

Data Privacy Notice

The following data privacy notice explains the circumstances in which Rivervale Cars Ltd will collect personal data from you, why it is being collected, how we will use it and to whom we might disclose it to if necessary.

We are committed to complying with the Data Protection Act and the General Data Protection Regulation for the protection of personal data.

We are registered with the Information Commissioner’s Office. Our registration number is z8567870.

Who are we?

Rivervale Cars Ltd trading as Rivervale, Rivervale Contract Hire and Leasing, Rivervale Approved Used Vehicles, Rivervale Bosch Car Service Centre and Rivervale Mercedes-Benz Independent Specialists.

Data Protection Officer

If you have any questions about this privacy notice or how we use your personal data, please contact our Data Protection Officer Elisha Pople:

In Writing:

Data Protection
Rivervale Cars Ltd
Rivervale House
Victoria Road
Brighton and Hove
East Sussex
BN41 1XB

By Phone:

01273 433 480

By Email:

What data is being collected and processed?

In order to receive quotes and/or enter into a leasing/finance, supply of services or purchase agreement we will collect, store and use elements of your personal such as;

  • Name/s
  • Email address
  • Telephone number/s
  • Job Title
  • Address
  • Bank details

This enables us to;

Update our records about you or your company

  • Provide you with services
  • Provide you with information and relevant offers from the Rivervale Cars Ltd group

The processing of this personal data is a contractual requirement and is necessary in order to administer your account and to provide the products and services you have requested from us.

We record, monitor and store telephone, email and other electronic communications for training, compliance and customer services purposes.

Where necessary we will ask your consent to collect and process your personal data.

Any information that we hold about you is confidential and we will not disclose it unless required by law or for transactional purposes you have consented to.

Telephone and Email Monitoring

For training, compliance and customer services purposes we record, monitor and store telephone calls and emails. This helps make sure that all information given to our clients is clear and correct.

Email Subscriptions

We use a cookie to remember you while you’re changing your email subscriptions. The cookie is deleted when you close your browser.


How do we use Cookies and other Tracking Software?

When you access our website, we put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site. These are processed in a protocol file and are used by us to better understand the use of our site to provide you with a better experience.

Cookies are used to:

  • The users IP Address
  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you’ve seen so that we don’t show them to you again
  • remember you while you’re changing your MyAccount and email subscriptions

Find out more about how to manage cookies.

Measuring website usage (Google Analytics)

We use Google Analytics software (Universal Analytics) to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit on
  • how long you spend on each page visited on the site
  • how you got to the site
  • what you click on while you’re visiting the site

We do not collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.

We do not allow Google to use or share our analytics data.

You can opt out of Google Analytics cookies.